Understanding the Advantage and Power of SMS broadcasting
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Understanding the Advantage and Power of SMS broadcasting
Why limit marketing campaign to traditional media, when you can use other cost-effective channels, such as SMS? Sending text messages does not cost much, but can create a positive impact. If you have not considered SMS messaging before, you might want to start using it now.
On SMS broadcasting
SMS BROADCAST campaign is where you send one text message to a number of people, which is more convenient than sending SMS one at a time. Although personalization matters in text marketing, there are instances when bulk SMS provides a better and quicker option.
For this marketing strategy to work, you must collect plenty of phone numbers and build a database. The best way you can do this is to send SMS that gives prospects a choice to opt-in for mass text messaging. We use 10 digit phone numbers such as (962) 565-8888 so that you will know immediately that it’s a local phone number.
With a bank of phone numbers, you can then send information about your promo through a text blast service. Using the promo code received, prospects will then be prompted to visit your store and take advantage of your special offers.
Now that you understand how bulk SMS works, it’s time to find out what benefits it will bring to business owners like you.
It offers great convenience
Whether it is through mobile or online SMS, text messages remain to be a great way to communicate. What is even better is that they are easier to create and disseminate, especially when SMS BROADCAST is used. Using just one number to send to many, you can cut down on advertising time and efforts.
It enables you to send important notifications at an affordable cost
Compared to traditional media, sending text messages by bulk is relatively inexpensive. But the response rate is staggeringly high, which is something you would not achieve through print advertising. You can send mass text messaging to announce special promotions, create customer surveys and other campaigns without spending a lot.
It guarantees a direct response
As long as the content of the SMS appeals to a client, a direct and quick response is almost always guaranteed. What does it take for a prospect to respond, anyway? Knowing that they’re dealing with a local phone number can put them at ease and thus respond quickly.
So how does bulk SMS compare with traditional media?
It boasts a read rate of up to 90%, with 32% of recipients responding immediately. Email newsletters only have an open rate of around 15% with no guarantees of a response. Flyers and brochures may be read the moment they are received, but they often make their way to archives or the waste basket. This only shows that SMS messaging can do wonders for your business. Used right and with enough incentive to generate leads, you will have more opportunities for conversion.
Want to make the most of SMS broadcasting? Let a voice and carrier provider do the hard work for you. Blunet Systems have the tools and expertise to handle this task and ensure positive and profitable results.
This post is a response to Here's Why SMS BROADCAST Marketing is Literally the Worst Idea Ever.
One new text. Maybe it's that cute boy you've been talking to in chem class. Maybe it's your boss wanting to congratulate you on your performance. Or maybe, just maybe, it's an irresistible text offer from your favorite retail chain. What's the first thing you do? Open it, duh. If you swipe left and delete the message before even reading it -- well kudos to you, you're a borderline extraterrestrial. Personally, I can't remember the last time I didn't open a text message, and I'm sure you can agree.
Here's a little bit more about SMS BROADCAST marketing and proof to back up my bold claim.
It's not spam.
SMS BROADCAST messaging follows the rules of permission based marketing. It's 100 percent opt-in based. Simply put, customers have to give their expressed consent before receiving SMS BROADCAST messages. This can be done in one of three ways. New subscribers can double opt-in¹ via web widget, add their cell number to a compliant sign-up form or text to join. The latter is the most common. After opting in, the new subscriber will receive an auto reply confirming their subscription. If the opt-in was accidental, they can simply reply STOP, and all messaging will cease.
Everyone reads texts.
Ok, well almost everyone -- 90 percent of all text messages are read within three minutes of being received. This isn't just a fluffy statistic. Recent research gathered by Dynmark.com also suggests that "almost one third of of those targeted with SMS BROADCAST advertising campaigns respond to the correspondence; with almost half of this group going on to make a purchase." This research totally speaks for itself. And yes, U.S. citizens can register with the do not call registry, but this has nothing to do with the sending and receiving of SMS BROADCAST
In the article cited at the beginning of this post, the author boldly claims that "a major chunk of the population is already registered with the DND." First, there is no clear statistical research backing up this assumption. Second, in the U.S., the Do Not Call registry protects consumers from just that -- unwanted calls. It's designed to prevent telemarketers from harassing consumers. This has absolutely nothing to do with text messaging. Now, if for some reason you do find yourself receiving unwanted text messages, you can file a complaint. But, knowing the permission-based nature of this marketing method, you may never confront this issue.
Character limitation forces marketers to get right to the point
There is a 160 character limit on text messages. With SMS BROADCAST, it's simply about providing an irresistible offer. There's no point in droning on and on with a 300-word marketing message. Subscribers are opting in to receive an exclusive offer, not to hear about how your day is going. Our current digital age rewards simple marketing messages with easy to understand calls to action. The 160 character limit on SMS BROADCAST messages is actually ideal.
Now, just like with any other marketing method, can SMS BROADCAST sometimes come off as obnoxious? Absolutely. But so can Facebook, direct mail, pay-per-click ads, and so on. It's not necessarily the channel, but instead the quality of the message and offer.